Employing the ARCO brand voice, the client wanted to reinforce their messaging on value, quality, and performance through their POP (point-of-purchase), OOH (out of home), and digital assets. We also highlighted their MLB sponsorships.
Art Direction: Ky Ceresa
Copywriting: Desi St. Amant
Art Direction: Caitlyn Schneider
Copywriting: Lauren Thomas and Desi St. Amant
ARCO Paso Robles Mid-State Fair Banners
As a sponsor for the Paso Robles Mid-State Fair, ARCO requested banners to display branded creative within that context.